Ficomm Insights

Let’s dive into the meatiest one of all your foundational brand content—the Brand Origin Story. If...

Developing a compelling brand voice and personality can be a real challenge for financial advisors...

While your Value Proposition was all facts about YOU, your Positioning Statement is all about ...

Welcome to Ficomm’s first-ever Report on the State of Advisor Marketing, where we share new trends...

Organic growth is dead, they say. So how did one South Dakota bank double its wealth management...

There are plenty of formulas out there for creating an effective Value Proposition. Some are more...