Positioning Statements for Wealth Management: Owning a spot in your ideal client's mind
While your Value Proposition was all facts about YOU, your Positioning Statement is all about ...
Ficomm Insights
The State of Advisor Marketing–Suddenly, It's Personal
Welcome to Ficomm’s first-ever Report on the State of Advisor Marketing, where we share new trends...
Measurements That Matter: 2X Assets with 5+ People
Organic growth is dead, they say. So how did one South Dakota bank double its wealth management...
The 3 Ps: Crafting your unique Value Proposition
There are plenty of formulas out there for creating an effective Value Proposition. Some are more...
The secret to creating digital content that (actually) drives ROI
Whether you're a solo advisor or you’re a big RIA platform, figuring out what content to create for...
Structuring a Compelling Brand Message
I have a lot of graphic design and brand strategist friends who would disagree with me on this, but...