Ideas Worth Sharing
Research, perspectives, and conversations from the front lines of advisory firm growth.
Should You Work with a Marketing PR Agency, Or Go It Alone? Part III
A Marketing PR Agency, Or Go It Alone? Part III You’ve read my other posts (Part I and Part II). And you’re finally ready to talk to a marketing or PR agency. ...
Should You Work with a Marketing or PR Agency, Or Go It Alone? Part II.
Everybody likes to think they’re open-minded. But what if you’re really not? As I said last time, there’s no point in paying for outside advice if you have no ...
Should You Work with a Marketing or PR Agency, Or Go It Alone? Part I.
Have you ever wondered, “Do I really need a Marketing or PR agency? Can’t I just do everything myself?” If so, this posts—and the next four that follow—are for ...
How to Stop Being Such a Tool
As I said in an earlier post: when you sell to advisors, you have to be authentic to your own product. If you’re not, you’ll eventually be exposed as a fake. ...
The Natural
How to be an outstanding PR spokesperson Public Relations is challenging. Because it is by nature unpredictable, with no precise formula for achieving a ...
The Secret to Every Good Story Is a Bad Villain: Part II
In my last post, I talked about why your story needs a good villain. About why you need tension, and conflict, and a reason for your clients and prospects to ...