Vendors
PR: It’s Not What You Think!
Over the past several months, I’ve had the pleasure of hanging with some of the coolest people in the independent wealth management space. From Pershing INSITE ...
Your First Sneak Peek: A 3-Step Formula for Branding and Planning
Any valuation of your firm is going to take into account the strength of your brand. Who do you stand for? What do you stand for? Is your brand strong enough ...
What If You Found Out You Were Really Just a Ghost All Along?
You Were Really Just a Ghost All Along? Remember The Sixth Sense, where (spoiler alert) Bruce Willis goes through the whole movie not realizing he’s dead? Did ...
The No. 1 Mistake Vendors Make About “Cool Factor”
Getting your branding and communications right is a great balancing act in which you’re constantly trying to stay ahead of your industry while never losing ...
And the Winners of 2017 Are…
It's a new year and a new opportunity to see what's working. What worked for the Ficomm Blog? These are the articles you enjoyed the most (and how we can tell).
Your Annual Marketing Plan, Part IV: Try a New Way to Define Goals and Budgets
Advisors should revisit their marketing goals and take another crack at writing them. Getting specific can stretch your business further than you think.