Vendors
PR: It’s Not What You Think!
PR isn't what most advisors think it is. Here's what public relations can really do for visibility, credibility, and growth.
Your First Sneak Peek: A 3-Step Formula for Branding and Planning
Any valuation of your firm is going to take into account the strength of your brand. Who do you stand for? What do you stand for? Is your brand strong enough ...
What If You Found Out You Were Really Just a Ghost All Along?
Is your firm invisible to prospects without realizing it? Here's how to tell if you're a ghost online, and how to fix it.
The No. 1 Mistake Vendors Make About “Cool Factor”
Getting your branding and communications right is a great balancing act in which you’re constantly trying to stay ahead of your industry while never losing ...
And the Winners of 2017 Are…
It's a new year and a new opportunity to see what's working. What worked for the Ficomm Blog? These are the articles you enjoyed the most (and how we can tell).
Annual Marketing Plans, Part IV: Rethink Goals & Budgets
Advisors should revisit their marketing goals and take another crack at writing them. Getting specific can stretch your business further than you think.