What content should you create? The Content Mission Statement
Simply defined, a Content Mission Statement is a clear declaration of intent for your content...a...
Ficomm Insights
Expressing your why: The Brand Origin Story
Let’s dive into the meatiest one of all your foundational brand content—the Brand Origin Story. If...
Curb Appeal: Developing Your Brand Voice and Personality
Developing a compelling brand voice and personality can be a real challenge for financial advisors...
Positioning Statements for Wealth Management: Owning a spot in your ideal client's mind
While your Value Proposition was all facts about YOU, your Positioning Statement is all about ...
The State of Advisor Marketing–Suddenly, It's Personal
Welcome to Ficomm’s first-ever Report on the State of Advisor Marketing, where we share new trends...
Measurements That Matter: 2X Assets with 5+ People
Organic growth is dead, they say. So how did one South Dakota bank double its wealth management...