Ficomm Insights (19)

Should You Work with a Marketing PR Agency, Or Go It Alone? Part III

You’ve read my other posts ( Part I and Part II). And you’re finally ready to talk to a marketing...

Everybody likes to think they’re open-minded. But what if you’re really not?

As I said last time,...

Have you ever wondered, “Do I really need a Marketing or PR agency? Can’t I just do everything...

As I said in an earlier post: when you sell to advisors, you have to be authentic to your own...

How to be an outstanding PR spokesperson

Public Relations is challenging. Because it is by...

In my last post, I talked about why your story needs a good villain. About why you need tension,...