Ficomm Insights

In my last post, I talked about why your story needs a good villain. About why you need tension,...

I have a question for you. You won’t understand at first why it’s important. But it goes right to...

Right this minute, we are watching the collision of two forces that are shaking advisor firms to...

This is the story of how we lost an account. It was a painful lesson, but one that’s worth reading...

These days, every advisor is looking to buy a marketing tool. Which explains why every vendor is...