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Marketing Support Providers: What Advisors Really Want from You
Last time, I may have given a few people a heart attack. As I mentioned, according to The Penton’s WealthManagement.com surveys, companies t...
If You Provide Marketing Support to Advisors, You May Want to Sit Down for This
I’ve been talking about the Penton’s WealthManagement.com surveys of advisors and their service providers. If you’re a vendor who provides v...
How to Translate Marketing into a Language Advisors Understand
In my last post, I shared a few data points from the recent Penton and WealthManagement.com surveys of advisors and their service providers....
Uh-oh: What a New Survey Reveals About Advisors’ Marketing Plans
Wondering what advisors are really doing for marketing this year? Want to know whether their service providers are in sync with their needs?...
The Beginner’s Guide to Targeted Messaging
“So, let me ask you this, ‘What persona are you speaking to with your marketing efforts?’” There’s a dead silence on the other end of the li...
Welcome to 90’s Mr. Banks!
Inbound Marketing and Why Advisors Must Pay Attention Last week, the FiComm marketing team traveled to Boston to attend Inbound 2017. This r...
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