Ideas Worth Sharing
Research, perspectives, and conversations from the front lines of advisory firm growth.
The No. 1 Mistake Vendors Make About “Cool Factor”
Getting your branding and communications right is a great balancing act in which you’re constantly trying to stay ahead of your industry while never losing ...
One Year Ago, I Warned You About a Coming Stock Market Correction. When It Came, Were You Ready?
One year ago, I addressed the inevitability of market correction and the need to have a communications plan in place when it happened. Now that it has, were ...
And the Winners of 2017 Are…
It's a new year and a new opportunity to see what's working. What worked for the Ficomm Blog? These are the articles you enjoyed the most (and how we can tell).
You Hired Millennial Advisors to Grow Your Business. What Went Wrong?
Even firms that understand the need to build for the future and hire new talent scratch their heads when it comes to how Millennials function as advisors.
Say the Right Thing: A Podcast on Mastering PR & Marketing
Hanson and McClain of the Advisor2Advisor Podcast pick the brain of FiComm CEO, Megan Carpenter, to find out what really matters in a PR and marketing plan.
Your Annual Marketing Plan, Part IV: Try a New Way to Define Goals and Budgets
Advisors should revisit their marketing goals and take another crack at writing them. Getting specific can stretch your business further than you think.