Ideas Worth Sharing
Research, perspectives, and conversations from the front lines of advisory firm growth.
And the Winners of 2017 Are…
It's a new year and a new opportunity to see what's working. What worked for the Ficomm Blog? These are the articles you enjoyed the most (and how we can tell).
You Hired Millennial Advisors to Grow Your Business. What Went Wrong?
Even firms that understand the need to build for the future and hire new talent scratch their heads when it comes to how Millennials function as advisors.
Say the Right Thing: A Podcast on Mastering PR & Marketing
On the Advisor2Advisor podcast, Ficomm CEO Meg Carpenter shares what really matters in PR and marketing for advisors.
Annual Marketing Plans, Part IV: Rethink Goals & Budgets
Advisors should revisit their marketing goals and take another crack at writing them. Getting specific can stretch your business further than you think.
Annual Marketing Plans, Part III: How to Avoid Sabotaging Your Own Planning Meeting
Here's what you should (and should not) do to get the most out of your marketing planning meetings.
Annual Marketing Plans, Part II: 6 Tips for Better Planning Meetings.
Sometimes the only way to get better at marketing is to break it all down. Follow these 6 tips so you don't lose your way on the road back.