So You Want to Be a Star? Part I: Books & Podcasts
Developing a Podcast Marketing Strategy
Have you ever pictured your name on the cover of a book—or...
Ficomm Insights
Do You Know What Your Clients Are Really Saying About You?
Do you know how to take a compliment? More importantly, do you know how to use a compliment?
Most...
If Women Are A Target Market, So Are Men
You’ve seen the stats. Women already control most of the wealth in America, and our share is only...
Boosting Your Marketing Budget? Don’t Waste It All On This One Mistake
Do you plan to spend more on marketing this year? Apparently, your peers do. According to the...
Are You Exploiting Your Fiduciary Advantage?
Right now, you should be running. At top speed. With a flag in your hand, ready to plant it in the...
Here’s the Right Way to Do Target Marketing
Identifying Your Target Market
If you’ve ever been to an industry conference or read an advisor...