So You Got a Job in Marketing. Now What?
(Note: In this post, I’m speaking directly to all the marketing coordinators, marketing directors...
Ficomm Insights
What to Ask Vendors Before You Sign on the Line
Sometimes, participating in an RFP process is like eavesdropping on an awkward first date. You can...
If You’re a Vendor’s First Rodeo, You’re Probably About to Be Taken for a Ride.
You and your vendors come from different worlds. Vendors love to work with large companies that...
Sniffing Out the B.S. in a Marketing Proposal
I admit it. I didn’t get it for a long time. There I was, working in-house at advisor firms,...
8 Tips To Keep Your Next Conference From Being a Total Waste of Money
At FiComm, we attend conferences with a certain passion that can only be explained by our...
Order and Chaos: How to Apply a Military Mindset to PR
In the Navy, I fixed combat aircraft. F/A-18’s and F-14’s primarily, with some EA-6B Prowlers and...