If You’re a Vendor’s First Rodeo, You’re Probably About to Be Taken for a Ride.
You and your vendors come from different worlds. Vendors love to work with large companies that...
Ficomm Insights
Sniffing Out the B.S. in a Marketing Proposal
I admit it. I didn’t get it for a long time. There I was, working in-house at advisor firms,...
8 Tips To Keep Your Next Conference From Being a Total Waste of Money
At FiComm, we attend conferences with a certain passion that can only be explained by our...
Order and Chaos: How to Apply a Military Mindset to PR
In the Navy, I fixed combat aircraft. F/A-18’s and F-14’s primarily, with some EA-6B Prowlers and...
Your Own Marketing Department: To Build or Not To Build? (Part II)
This is the second half of a two-part post. In the first, I gave you homework—a few questions to...