8 Tips To Keep Your Next Conference From Being a Total Waste of Money
At FiComm, we attend conferences with a certain passion that can only be explained by our...
Ficomm Insights
Order and Chaos: How to Apply a Military Mindset to PR
In the Navy, I fixed combat aircraft. F/A-18’s and F-14’s primarily, with some EA-6B Prowlers and...
Your Own Marketing Department: To Build or Not To Build? (Part II)
This is the second half of a two-part post. In the first, I gave you homework—a few questions to...
Your Own Marketing Department: To Build or Not To Build? (Part I)
That is the question. You may not need a marketing department at all if your business is cruising...
The Single Biggest Mistake To Avoid When Hiring Marketing Interns
I take a strong personal interest in the role of interns. That’s because my first job in business...