Advisors
What If You Found Out You Were Really Just a Ghost All Along?
Is your firm invisible to prospects without realizing it? Here's how to tell if you're a ghost online, and how to fix it.
When the Market Corrected, Was Your Firm Ready?
One year ago, I addressed the inevitability of market correction and the need to have a communications plan in place when it happened. Now that it has, were ...
And the Winners of 2017 Are…
It's a new year and a new opportunity to see what's working. What worked for the Ficomm Blog? These are the articles you enjoyed the most (and how we can tell).
You Hired Millennial Advisors to Grow Your Business. What Went Wrong?
Even firms that understand the need to build for the future and hire new talent scratch their heads when it comes to how Millennials function as advisors.
Say the Right Thing: A Podcast on Mastering PR & Marketing
On the Advisor2Advisor podcast, Ficomm CEO Meg Carpenter shares what really matters in PR and marketing for advisors.
Annual Marketing Plans, Part IV: Rethink Goals & Budgets
Advisors should revisit their marketing goals and take another crack at writing them. Getting specific can stretch your business further than you think.