(Note: In this post, I’m speaking directly to all the marketing coordinators, marketing directors and marketing managers ensconced at their lonely posts inside ...

Sometimes, participating in an RFP process is like eavesdropping on an awkward first date. You can tell everybody is trying to say the right thing, but nobody ...

You and your vendors come from different worlds. Vendors love to work with large companies that have deep pockets and teams of experts to guide the project ...

I admit it. I didn’t get it for a long time. There I was, working in-house at advisor firms, putting out RFPs to marketing agencies and consultants as part of ...

I’m just going to get right to it, drones are everywhere. Every agency I know has or rents them, everyone has one on their Christmas list, and let’s face it: ...

This is the second half of a two-part post. In the first, I gave you homework—a few questions to identify what you really need before you hire marketing staff. ...