Advisors
Should You Work with a Marketing PR Agency, Or Go It Alone? Part III
A Marketing PR Agency, Or Go It Alone? Part III You’ve read my other posts (Part I and Part II). And you’re finally ready to talk to a marketing or PR agency. ...
Should You Work with a Marketing or PR Agency, Or Go It Alone? Part II.
Everybody likes to think they’re open-minded. But what if you’re really not? As I said last time, there’s no point in paying for outside advice if you have no ...
Should You Work with a Marketing or PR Agency, Or Go It Alone? Part I.
Have you ever wondered, “Do I really need a Marketing or PR agency? Can’t I just do everything myself?” If so, this posts—and the next four that follow—are for ...
The Secret to Every Good Story Is a Bad Villain: Part II
In my last post, I talked about why your story needs a good villain. About why you need tension, and conflict, and a reason for your clients and prospects to ...
The Secret to Every Good Story Is a Bad Villain: Part I
I have a question for you. You won’t understand at first why it’s important. But it goes right to the heart of who you are, and what your business represents. ...
Here Comes Digital Marketing, Just in the Nick of Time. Are You Ready?
Right this minute, we are watching the collision of two forces that are shaking advisor firms to their foundations. The first is the commoditization of advice, ...