You’ve read my other posts ( Part I and Part II). And you’re finally ready to talk to a marketing or PR agency. Or are you?

Everybody likes to think they’re open-minded. But what if you’re really not? As I said last time, there’s no point in paying for outside adv...

Have you ever wondered, “Do I really need a Marketing or PR agency? Can’t I just do everything myself?” If so, this posts—and the next four ...

In my last post, I talked about why your story needs a good villain. About why you need tension, and conflict, and a reason for your clients...

I have a question for you. You won’t understand at first why it’s important. But it goes right to the heart of who you are, and what your bu...

Right this minute, we are watching the collision of two forces that are shaking advisor firms to their foundations. The first is the commodi...