At FiComm, we attend conferences with a certain passion that can only be explained by our fangirl/fanboy like view of the independent wealth management community. We love the energy, the people, the networking, the content, and the access that we get at the conferences we choose to attend every year. But we often hear from fellow industry vendors a different tune. Generally speaking, hard working sales teams show up at conferences tired from all the travel, completely disenchanted, and wondering why they bothered to show up in the first place. They ask us questions like, “Why do we keep wasting our money, year after year, expecting different results but getting the same-old same old?” One answer to this question, as the Millennials say, is FOMO: Fear of Missing Out. We worry what might happen if we don’t show up this one time. People will talk! Or what’s worse, they won’t talk. They’ll forget about us. And so, once again, hope triumphs over experience, and back to the conference they go, setting out the collateral, putting on lanyards, and smiling.
In the Navy, I fixed combat aircraft. F/A-18’s and F-14’s primarily, with some EA-6B Prowlers and S3 Viking sub-hunters sprinkled in occasionally to keep it interesting. I spent 9 months at Naval Avionics school and finished 2nd in my class, so by the time the Navy was done training me I was pretty good at fixing electronics equipment. I was also once very good at creating tiny plant dish gardens and because I worked in sales for a fine wine shop, I know my way around a crushed grape. We’ll save those for future posts.
I’m just going to get right to it, drones are everywhere. Every agency I know has or rents them, everyone has one on their Christmas list, and let’s face it: they’re pretty damn cool.
But are they a valuable marketing tool for your business? No.
This is the second half of a two-part post. In the first, I gave you homework—a few questions to identify what you really need before you hire marketing staff. Now, I’m going to offer a few specific staffing suggestions.
That is the question. You may not need a marketing department at all if your business is cruising along at a good pace and you’re happy with your success. Even if you are trying to grow, you can still choose to outsource rather than hire. The question is, which direction is right for you?
I take a strong personal interest in the role of interns. That’s because my first job in business was a paid internship at a John Hancock Financial Network career agency. I’ve been a huge advocate ever since. That’s why it frustrates me when firms don’t always know how to use interns properly.
I know you love your product. I probably do too. But advisors just don’t.
I understand how you feel. It’s frustrating for a vendor who works day and night to stay on the cutting edge of technology to realize advisors aren’t interested. When I worked as the right-hand person for owners of advisor firms, I was the one coming back from conferences excited about something new and cool. And the advisor would say, “Why should I care?”
Are you an advisor? A vendor? Either way, I think you’ll be interested in the new weekly FiComm blog we’re launching today. We will be covering all things communications including messaging, public relations, content marketing, and creative. My posts will be about advisors and marketing—and they’ll have an unusual angle.