Ready to get your story straight?
Take the Growth Readiness Assessment now.
Create clarity, consistency and action with the right messaging strategy.
Alignment is a word we use a lot at Ficomm. That’s because one of the primary challenges the firms we serve are seeking to overcome is a lack of alignment. And nowhere is this more evident than in the firm’s messaging.
So often, the sales team says things one way, the exec team says it another, marketing has its own language, and the product team is following another direction entirely. When there’s no internal alignment on what you offer, is it any wonder your target audience isn’t getting it?
Qualitative research
with your internal stakeholders and clients
Brand archetype
identification to determine which type of story will most resonate with your audience
Competitive messaging analysis
to identify whitespace in the market where the brand can own the greatest mindshare
Brand value proposition and positioning
as well as value props for each product offered
Differentiators and reasons to believe
to support your brand promise
Boilerplate brand content
to fit any execution, so your team can cut, paste, and stay clear and consistent.
Internal rollout
to get your team 100% in alignment
Brand launch
ideation and initial strategy
What's Next
Growth starts from within. The Aligned Brand Story gives you a messaging map that guides all of your communications, both internal and external. Inside the company, that means alignment. Outside the company, it means more resonant marketing that connects on an emotional level and drives action and growth.
The team over at FiComm is terrific, they have helped us with so many things, including strategy development, media relations- where they’re particularly strong, social media strategy, skills building for our trustees and our staff. You name it, they've been there to help us out.
Jon Dauphine, CEO at Foundation for Financial Planning
Mary Kate Gulick
Chief Marketing Officer
David Dellosa
VP Marketing
Sarah Johnson
VP Marketing
Kelsey Woodbride
VP Media Relations
Katie McLellan
VP Marketing
Sarah Crane
VP Marketing
