Getting quoted in a trusted outlet or featured in a podcast isn’t just a win—it’s an opportunity. But too often, we see firms celebrate a media placement with a single post…and then move on. The truth is, visibility alone doesn’t equal impact. It’s what you do next that drives business momentum.
Here are three simple but strategic ways to get more value from every media moment:
1. Keep It Alive, Don’t Let It Fade
Social posts vanish fast. The algorithm moves on, and so does your audience. Reshare your media win 30, 60, or even 90 days later with a fresh perspective or takeaway. This repetition helps reinforce your credibility while reaching people who missed it the first time.
2. Show Value, Not Vanity
It’s tempting to say, “Look, we were in the news!” But, high-performing media amplification always ties back to audience value. What insights did you share? What does this coverage say about your expertise? Frame the post in a way that goes beyond promoting you and your firm so that it teaches, inspires, or validates the reader.
3. Stay On the Right Side of Compliance
A quick compliance reminder: never share the full article text on your website or social media. Instead, link to the original source. And always get approval before using outlet logos, screenshots, or reprints as many require paid licensing.
Want to know when a media mention deserves a full campaign versus a simple post? Our PR Leveraging Guide breaks it down.
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