Media placements are powerful credibility builders, but only if your audience sees them. And in today’s digital world, that means showing up where your prospects already are: on social media.
If you’re only sharing media coverage on your company's LinkedIn page once and calling it a day, you’re leaving opportunity on the table. Here’s how to stretch that one great mention into a dynamic multi-platform campaign.
1. Leverage Both Brand and Personal Accounts
Firm pages establish authority, but personal posts, especially from leaders, advisors, or subject matter experts, drive more engagement. The sweet spot? Have both posts, but with different angles. A CEO might share a personal reflection, while the brand shares the strategic takeaway.
2. Vary the Format
Don’t just drop a link and move on. A media feature can turn into:
- A quote card or carousel
- A short video reaction or clip
- A behind-the-scenes photo
- A “Did you catch this?” teaser with a poll or Q&A
Think of the placement as a story engine, not just a deliverable.
3. Tag Strategically
Mention the journalist, outlet, and use relevant hashtags. This not only boosts reach but also nurtures media relationships. They’ll notice and may even reshare.
Bonus Tip: If you’re experimenting with TikTok or Instagram Reels, try a short, snackable “3 things I shared in the press” video. Even if your audience isn’t there yet, future clients might be.
Our full PR Leveraging Guide includes channel-specific tactics, post templates, and real examples. Want access? Let your Ficomm lead know.