Media Coverage Has Long-Term Value. Here’s How to Make It Last.
Don’t let your media coverage be a one-day win.
Jill Schofield, Vice President of PR at Ficomm Partners, has more than 10 years of communications experience and specializes in overseeing the strategy, planning, and execution of public relations initiatives for her clients. Jill firmly believes that effective PR strategies play a key role in one’s integrated marketing communications plan as they can help boost visibility, build credibility and support one’s overall brand strategy. For this reason, she finds Ficomm’s “new skool by nature” value resonates most with her as she is passionate about helping her clients discover strategic and innovative ways to have their marketing and PR initiatives cohesively work together to meet their goals.
Don’t let your media coverage be a one-day win.
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