Megan Carpenter

Insights

Ideas worth sharing.

Research, perspectives, and conversations from the front lines of advisory firm growth.

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If Women Are A Target Market, So Are Men

You’ve seen the stats. Women already control most of the wealth in America, and our share is only going up (1). Boomer women have started inheriting their husbands’ assets. Millenn...

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All Research Blog Podcast
Mar 23, 2017
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If Women Are A Target Market, So Are Men

You’ve seen the stats. Women already control most of the wealth in America, and our share is only going up (1). Boomer women have started in...

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Mar 16, 2017
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Boosting Your Marketing Budget? Don’t Waste It All On This One Mistake

Do you plan to spend more on marketing this year? Apparently, your peers do. According to the latest TD Ameritrade Institutional RIA Sentime...

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Mar 9, 2017
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Are You Exploiting Your Fiduciary Advantage?

Right now, you should be running. At top speed. With a flag in your hand, ready to plant it in the ground. Get the reference? It’s from Far ...

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Mar 2, 2017
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Here’s the Right Way to Do Target Marketing

Identifying Your Target Market If you’ve ever been to an industry conference or read an advisor trade pub, you’ve heard an expert telling yo...

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Feb 23, 2017
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The Fire Next Time

What’s your plan for the next stock market crash? I bet that question took you by surprise. Judging by some of the conversations I’ve had re...

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Feb 16, 2017
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Integration Is Expected, Look For Differentiation Elsewhere

I know, I know. Your integrations are real. Not like those other guys. You integrate with more vendors, or you have more APIs, or you’re the...

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