Should You Work with a Marketing PR Agency, Or Go It Alone? Part III
You’ve read my other posts ( Part I and Part II). And you’re finally ready to talk to a marketing or PR agency. Or are you?
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Should You Work with a Marketing PR Agency, Or Go It Alone? Part III
You’ve read my other posts ( Part I and Part II). And you’re finally ready to talk to a marketing or PR agency. Or are you?
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Podcast
Jul 13, 2017
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Should You Work with a Marketing or PR Agency, Or Go It Alone? Part II.
Everybody likes to think they’re open-minded. But what if you’re really not? As I said last time, there’s no point in paying for outside adv...
Jul 7, 2017
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Should You Work with a Marketing or PR Agency, Or Go It Alone? Part I.
Have you ever wondered, “Do I really need a Marketing or PR agency? Can’t I just do everything myself?” If so, this posts—and the next four ...
Jun 29, 2017
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How to Stop Being Such a Tool
As I said in an earlier post: when you sell to advisors, you have to be authentic to your own product. If you’re not, you’ll eventually be e...
Jun 26, 2017
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The Natural
How to be an outstanding PR spokesperson Public Relations is challenging. Because it is by nature unpredictable, with no precise formula for...
Jun 22, 2017
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The Secret to Every Good Story Is a Bad Villain: Part II
In my last post, I talked about why your story needs a good villain. About why you need tension, and conflict, and a reason for your clients...
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