The No. 1 Mistake Vendors Make About “Cool Factor”
Like most people with a social media account, my feed is oversaturated with random acts of content – written pieces without any strategy or ...
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The No. 1 Mistake Vendors Make About “Cool Factor”
Like most people with a social media account, my feed is oversaturated with random acts of content – written pieces without any strategy or value – and so I’ve become very selectiv...
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And the Winners of 2017 Are…
The best-performing blogs of the year We are solidly into 2018, and with any luck, you’re a little wiser than you were in 2017. Or at least,...
The Beginner’s Guide to Targeted Messaging
“So, let me ask you this, ‘What persona are you speaking to with your marketing efforts?’” There’s a dead silence on the other end of the li...
Getting The Most from Your Email Marketing
The FiComm team is back with your daily update from Inbound17, where marketers are discussing the future of marketing. A common theme, thoug...
Don’t Let the Truth Get in the Way of a Good Story
We continue with our rundown of everything marketing happening at the Inbound 2017 conference. Yesterday, I discussed how to prepare your bu...
The Fiduciary Blues: Notables from Insiders Forum 2017
The FiComm team enjoyed some southern comfort in Nashville last week at Insider’s Forum 2017, which kicked off with Founder, Honkytonk Bob “...
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