Ficomm Insights
PR: It’s Not What You Think!
Over the past several months, I’ve had the pleasure of hanging with some of the coolest people in...
What’s in a Partner? The Beginnings of a Beautiful PR Friendship
Like most things worth doing, choosing the right Public Relations partner can be *hard*. I often...
The No. 1 Mistake Vendors Make About “Cool Factor”
Like most people with a social media account, my feed is oversaturated with random acts of content...
And the Winners of 2017 Are…
The best-performing blogsof the year
We are solidly into 2018, and with any luck, you’re a little...
The Beginner’s Guide to Targeted Messaging
“So, let me ask you this, ‘What persona are you speaking to with your marketing efforts?’” There’s...