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Hi, I’m Kelsey, Vice President of New Skool Media at Ficomm Partners. Through my agency experience, I’ve had the opportunity to manage brand identity, messaging and positioning for a wide range of marquee clients in the financial space—from Barron’s Top 100 RIAs to $300B institutional asset managers to leading cryptocurrency research and educational providers. I’m passionate about measuring and analyzing media results to ensure they align with clients’ overall marketing goals. Brand strategies should be guiding yet flexible to incorporate new ideas and solutions that ultimately drive visibility growth. That's why Ficomm's value of having a "tenacious growth mindset" resonates most with me.