Candice Carlton

Hi, I'm Candice, the Head of Strategy at Ficomm Partners. Prior to Ficomm, I worked for and with some of the fastest growing and most innovative firms in the US including Mercer Advisors, United Capital acquired by Goldman Sachs and XY Planning Network. I love my job and find it extremely fulfilling to coach and consult with advisors across the country on how to rock video and podcasting to create a digital-first marketing strategy to connect and GROW. I'm passionate about yoga, poetry, fashion, and great coffee. At Ficomm- we are “New Skool by Nature”, which means the only right answer is the one that feels right to you. There is so much freedom and power in that.

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Insights

Ideas worth sharing.

Research, perspectives, and conversations from the front lines of advisory firm growth.

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5 Ways Advisors Can Optimize LinkedIn to Drive Leads

Social media has come a long way in a short time in our industry. LinkedIn, in particular, has become an extension of an advisor’s website that further establishes social proof amo...

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5 Ways Advisors Can Optimize LinkedIn to Drive Leads
All Research Blog Podcast
5 Ways Advisors Can Optimize LinkedIn to Drive Leads
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5 Ways Advisors Can Optimize LinkedIn to Drive Leads

Social media has come a long way in a short time in our industry. LinkedIn, in particular, has become an extension of an advisor’s website t...

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Become a Video Star
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Become a Video Star

In the past two years we have seen an acceleration in the adoption of digital communications including the use of Zoom meetings, FaceTime an...

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5 Ways to Optimize Your Website to Drive Leads
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5 Ways to Optimize Your Website to Drive Leads

By: Candice Carlton with special guest, Lindsey Gladstone, Director of Marketing, Advisor Websites–A Snappy Kraken Company Your website is y...

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The Top 3 Advisor Video Myths Debunked
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The Top 3 Advisor Video Myths Debunked

By necessity, the pandemic accelerated the emergence of the digital advisor and the adoption of Zoom to host virtual team, prospect, and cli...

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Delightful + Not So Delightful Learnings: Building and Innovating
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Delightful + Not So Delightful Learnings: Building and Innovating

When you’re innovating and creating something new, you always have to be open to getting it wrong, taking feedback, pivoting quickly + also ...

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