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The Problem
Wealthcare wasn’t seeing the desired return on its content marketing efforts, and was finding that the work associated with creating the content was too much to keep up with.
Proposed Solution
Ficomm conducted a content audit and partnered closely with Wealthcare's CEO and Head of Marketing to identify and sharpen key messages tied to measurable outcomes. From that foundation, Ficomm recommended an elevated content program with clearly defined messaging, target audiences, and distribution methods designed to drive leads and build visibility over time.
Execution
Ficomm worked with Wealthcare to optimize its content processes, and helped them humanize content so audiences could better connect. The high-quality design enabled the new content program to stand out against others in the industry. Additionally, Ficomm ensured Wealthcare’s unique value proposition and thought leadership was expressed across all content and campaigns.
Results
The optimized Wealthcare content process and product delivered a multiplier effect that increased the Return on Content by 5x-10x. By following Ficomm’s recommendations, Wealthcare leveraged their content across multiple channels, maximizing reach and efficiencies in their marketing. As a result, the firm saw increased social media engagement, downloads, and inbound queries.