This time on “Growth Leaders of Wealth Management,” we’re talking to Apex Fintech Solutions, a fintech company and custodian that grew from $20 billion to $150 billion in 10 years.
CEO Bill Capuzzi sums up their growth philosophy in six words: “You’ve gotta solve a hard problem.” Since their founding in 2012, Apex has been solely committed to one of the hardest in the financial world: making investing accessible to everyone in the world. If you haven’t heard of Apex, you’ve definitely heard of some of their clients, who have leveraged Apex’s tech for just that purpose: Robinhood, Betterment, SoFi, Webull – and the list goes on.
Apex is focused on three areas through their business, as explained by their Chief Commercial Officer, Connor Coughlin:
But what really sets Apex apart, as their Head of Advisory, Olivia Eisinger puts it, is that they are driven by their clients. While other custodians take user feedback and may add it to a product roadmap years down the line, Apex works with individual firms to see their ideas through to completion. The result, Eisinger says, is an experienced custodian that operates like a nimble technology company.
Traditional wisdom says that younger clients will use robos to fulfill their needs and then they’ll come to the bigger firms when they get some “real money.” But, as Coughlin explains, they see it happening differently, with robos maturing to offer human services, and the bigger firms wanting more tech to help retain the children of older clients during the Great Wealth Transfer. Capuzzi believes that this will make the next five years a decision-maker for the financial industry when people will have to keep up with what’s next or get left behind.
Apex’s Head of Advisory Product, Michael Kerins, talks about how they are focusing on helping RIAs find a way to make mass affluent clients profitable to help remove asset minimums as a barrier to entry. While everyone wants to work with a $3 million client, Kerins sees a $17 trillion opportunity if advisors can lower their minimums to $200,000 or even less.
Turning to the future, the team shows no signs of slowing down, thanks to releases this year like Apex Astra – a user interface that consolidates the usual custodial multi-tab experience into one platform – and Apex Ascend, a cloud-native trading platform that will provide even faster processing and better account opening.
Tune in to learn more about Apex Fintech Solutions – a unique company that not only serves but is also among the “Growth Leaders of Wealth Management!”
Ficomm Partners is the embedded growth partner for results-driven RIAs, and wealth management platforms. With a track record of helping over 250 clients achieve their growth goals, Ficomm understands that while industry patterns may repeat, each firm's growth challenges are unique. Ficomm prioritizes strategy and finds the most impactful ways to move you toward your goals. We align all your marketing activities with your business objectives, acting as your dedicated growth partner with our human-first approach, strategy-first methodology, and unrivaled team of industry marketing experts.