In a world where everyone’s trying to stand out, the real power move is to fit in—with the right people.
That’s the message that echoed through the Season 3 finale of The New Skool podcast. And honestly? It’s the reminder most RIAs need right now.
Too many advisors are chasing marketing trends that don’t match who they are—or who they serve. The result? A sea of content that feels generic, websites that say everything and nothing, and a sense of exhaustion from “doing marketing” with little to show for it.
The fix isn’t more tactics. It’s more alignment.
Alignment between your values, your message, and the clients you actually want more of.
When you get clear on your top 10%—the clients who light you up, value your work, and make your business better—you stop trying to market to everyone. You stop trying to go viral. And you start creating a brand that feels like home for the people who matter most.
It’s not about louder. It’s about truer.
So if your marketing feels misaligned or like a heavy lift, here’s your sign to pause. Revisit who you're speaking to. And make sure you’re saying something that actually matters to them.
Because great marketing doesn’t make you famous. It makes you understood—by the right people, for the right reasons.
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Ficomm Partners is the embedded growth partner for results-driven RIAs, and wealth management platforms. With a track record of helping over 250 clients achieve their growth goals, Ficomm understands that while industry patterns may repeat, each firm's growth challenges are unique. Ficomm prioritizes strategy and finds the most impactful ways to move you toward your goals. We align all your marketing activities with your business objectives, acting as your dedicated growth partner with our human-first approach, strategy-first methodology, and unrivaled team of industry marketing experts.