Alex Ortolani quotes Meg Carpenter and Candice Carlton in his article covering the FiComm-ProudMouth financial advisor podcasting solution. “The number of advisors launching podcasts is on the rise as consumers continue to look to digital channels for financial education, perspective and connection,” Megan Carpenter, CEO of Los Angeles-based FiComm Partners, said in the release. “In today’s digital environment, podcasts are the new blogs. Advisers need to show up in an authentic and human-first way to connect with their target audience.”
Marketing and PR company FiComm Partners and podcast accelerator ProudMouth have launched a program to give financial advisers an end-to-end podcasting platform, the firms announced in a press release.
FiComm’s AmpliFi Podcast project provides advisers with the coaching, training and promotional aspects to get advisers up and running with a podcast, as well as create landing pages, social media posts, email campaigns and PR outreach to consumer-facing media to maximize reach while generating leads and prospect conversion, according to the release.
As part of the partnership with ProudMouth, advisers will have their podcasts professionally produced and packaged, streamlining the process of delivering their content in an effective and efficient way.
“The number of advisors launching podcasts is on the rise as consumers continue to look to digital channels for financial education, perspective and connection,” Megan Carpenter, CEO of Los Angeles-based FiComm Partners, said in the release. “In today’s digital environment, podcasts are the new blogs. Advisers need to show up in an authentic and human-first way to connect with their target audience.”
ProudMouth, which is based in Oshawa, Ontario, works with sales leaders to help make them authorities on their subjects through professionally produced podcasts and social media strategies, according to the release.
Article By: Alex Ortolani