Sara is a data-driven strategist with the heart of a storyteller. She has a deep knowledge of personal finance with an inherent style that breaks it down to an accessible level. She has spoken on the floor of the NYSE about money, politics, and society at large. Her words have appeared everywhere from Forbes Magazine to the New York Times.
Sara comes to FiComm fresh off a stint at a fintech startup, where she handled the writing and strategy for investor-facing communications (think emails and blog posts), in-product use (think app notifications and sign up flows), marketing efforts (think podcast scripts and digital ad copy), and leadership support (think white papers and ghostwriting for the CEO).
She has successfully brought content hubs from the spark of an idea to public facing, profitable, educational, popular sites. Sara has worked in and with media, finance, start-ups, and Fortune 500 companies to develop strategy, hone brand voice, and write copy for go-to-market plans. Her work is words in all their forms and homes.
Sara's marketing logic and planning go hand in hand with her talent for copywriting, joke telling, and ad campaign brainstorming. In her spare time, she is writing a book on personal finance using a year-long user research driven plan to finetune its voice and delivery.
In her spare time, Sara loves to travel, cook, read, and spend time with her young family.