Geneva Sum

Art Director

Geneva Sum joins FiComm with 7 years of experience as a graphic designer, photographer, and art director. Prior to FiComm, she owned a creative consultancy, SumStudio, providing art direction for clients of all shapes and sizes with a focus on developing creative identities for new and growing brands. She has also worked as a designer in-house and agency-side.

Geneva has done creative work for clients across multiple industries, including Microsoft, Energizer, Redbull, LiveNation, and NYX Professional Makeup. Her areas of expertise include brand identity, web design, digital marketing, print design, and photography. She is an insightful and strategic visual problem solver for her clients, and views design as one piece of a holistic approach to effectively communicate a brand’s unique identity and messaging. 

Outside of work, Geneva is passionate about mentoring at-risk youth, and has led workshops in photography, design, and creative thinking for marginalized communities around the world and adults transitioning out of homelessness in Los Angeles. 

Geneva graduated Magna Cum Laude with a BFA in Graphic Design from Northeastern University's College of Arts, Media, and Design in Boston, MA. Geneva resides in Los Angeles with her husband, Wyatt.