Inbound Marketing and Why Advisors Must Pay Attention Last week, the FiComm marketing team traveled to Boston to attend Inbound 2017. This remarkable event brings over 20,000 marketers together from around the globe to inform, inspire, and lead marketing transformation across geographies and sectors. What is most intriguing about Inbound is that for an event…

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“What marketer isn’t technical? Who hasn’t entered a tracking code onto a website, or created last-minute tag attributions?” begins today’s session on Google Analytics (GA). What marketer isn’t technical, indeed. I know I’m guilty of it: using words and concepts that leave clients in the dark. With that in mind, let’s be honest: GA is…

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We continue with our rundown of everything marketing happening at the Inbound 2017 conference. Yesterday, I discussed how to prepare your business for marketing trends. Today, we’re taking it back to some fundamental concepts and how new data is challenging what we once “knew.” What does “inbound” even mean? That’s a good question. Let me…

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The FiComm team enjoyed some southern comfort in Nashville last week at Insider’s Forum 2017, which kicked off with Founder, Honkytonk Bob “Tex” Veres, serenading the crowd at the Omni with his soulful take on the “Fiduciary Blues.” Light-hearted humor aside, the week was both thought-provoking and empathetic about the uneasy state of the industry…

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At FiComm, we attend conferences with a certain passion that can only be explained by our fangirl/fanboy like view of the independent wealth management community. We love the energy, the people, the networking, the content, and the access that we get at the conferences we choose to attend every year. But we often hear from…

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