Services

Communications Consulting

First, we'll work with you on what to say:

Then, we'll show you how to say it:

Messaging

The success or failure of your communications program comes down to one thing, messaging. Which is why at FiComm, messaging is the starting point and foundation of everything we do. In an industry overrun with similar terminology, we develop clearly articulated narratives and consistent storytelling to set your firm apart.

  • Brand Messaging
  • Media Messaging
  • Communications Plan

Public Relations (PR)

PR is potentially the most powerful component of your communications strategy. A well-executed PR strategy and plan delivers meaningful awareness of your brand by leveraging your expertise through solid media relationships that are captured in results, measurement and reporting. We develop media profiles that grow in significance over time, from recognition to awareness, thought leadership, and influence.

  • Communications Strategists and Consultants
    • We enable our clients to differentiate themselves with their audiences through a carefully crafted communications strategy and plan that engages the media.
    • Each engagement is designed to connect with appropriate target audiences, ranging from media to clients to prospects to industry influencers.
    • Ongoing counsel ensures that each opportunity is appropriate and positioned to meet goals.
  • Media Relations Engagement
    • Our targeted and measurable approach of messaging and engagement helps clients stand out from the crowd.
    • We seek to have each client recognized by media and influencers for their own unique business offering and expert insights.
    • FiComm’s media relations engagement employs a variety of tactics, ranging from press release development to targeted reporter pitching to 1:1 meetings with reporters to byline placement to conference engagement.
  • Content Providers
    • The FiComm team creates a combination of written and illustrative storytelling to further your message within the media.
    • This may include byline articles, infographics, white papers, and other media as opportunities arise.
  • Social Media
    • We amplify our client's brand and messaging through targeted social media channels, including LinkedIn, Twitter and Facebook.
  • Issues Management
    • When necessary, we help clients navigate potential communications issues that could translate through to the media and impact your business.

Brand Development

We believe your firm’s brand extends to every interaction a client/prospect has with your organization, an experience that should be precisely crafted through well executed Brand Development. At FiComm, we work to powerfully tell your story across mediums, making the most of every connection.

  • Identity Design
    • Our development process looks at all the 21st century applications for a brand, including web, mobile, and print.
    • Each identity we create includes a style guide which details logo usage, primary and secondary color palettes, fonts, imagery, and tone for the visual elements of a brand.
  • Sales Collateral
    • We believe well executed digital and print collateral is an important tactical representation of your brand.
    • Our team crafts focused documents for presentations, brochures, infographics and other key sales and marketing material.
  • Custom Web Development
    • FiComm understands that your website serves as your digital storefront. We create fully custom story driven websites, developed from the ground up.
    • Additionally, we do not utilize any proprietary products. Our goal is to provide a website our clients can use and evolve, with an open-source user-friendly content management system.
  • Video Production and Animation
    • Video provides an opportunity to make a personal connection like no other medium.
    • Our team provides writing, storyboarding, on-camera coaching, production, and editing services to develop precisely crafted visual storytelling that connects on a human level.
    • Animation provides a unique opportunity to showcase a complex idea or strategy in a succinct and visual format. FiComm creates custom animation for presentations, social media, and integrated web development.
  • Creative Consulting
    • The FiComm creative team can work as an outsourced marketing department, providing your firm with the designers, writer, and developers you need to execute your vision, with out the need for additional resources in-house.

Content Marketing

Attract the right clients to your business, nurture loyalty from existing clients, build your brand and achieve your business objectives. Give your communications program an adrenaline boost with content marketing services from FiComm. We work with clients to develop and execute a consistent strategy with targeted, and measurable campaigns that allow you to track the ROI.

  • Marketing Consulting
    • FiComm provides strategic guidance in developing a marketing objectives in line with your communications plan.
  • Automation
    • We utilize marketing automation platforms such as HubSpot, Pardot, and other tools to execute campaigns and drive engagement.
    • We identify the client journey and map each stage of engagement.
  • Advertising and Social Media Marketing
    • Well placed media through advertising and social media can provide a dramatic lift to lead generating campaigns.
    • We develop targeted campaigns designed to maximize resources and drive results.
  • Lead Nurturing Campaigns
    • Bringing together our insight, automation tools, client journey, and content, FiComm designs lead nurturing campaigns that move people through the sales funnel.
  • Content Delivery
    • Each of our marketing engagements employ the talents of our creative team, enabling the development of consistent industry-focused content for use in campaigns.

FiComm Partners is proud to be a certified HubSpot Partner