If you want to build your business, become a Ghostbuster. I’m not referring to the movie, exactly (I didn’t even see the sequel.) I’m talking about the theme song.
If there’s somethin’ strange in your neighborhood
Who ya gonna call? Ghostbusters!
If that song were a real advertising jingle as opposed to a fictional one, it would rank right up there as among the best of all time. Its message is simple. If you have this specific problem—say, a slimy green ball of ectoplasm living in your fridge—then you know exactly whom to call. The song builds an instant connection between a customer need and a brand. You couldn’t ask for better marketing.
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