This is the second half of a two-part post. In the first, I gave you homework—a few questions to identify what you really need before you hire marketing staff. Now, I’m going to offer a few specific staffing suggestions.
That is the question. You may not need a marketing department at all if your business is cruising along at a good pace and you’re happy with your success. Even if you are trying to grow, you can still choose to outsource rather than hire. The question is, which direction is right for you?
I take a strong personal interest in the role of interns. That’s because my first job in business was a paid internship at a John Hancock Financial Network career agency. I’ve been a huge advocate ever since. That’s why it frustrates me when firms don’t always know how to use interns properly.
I know you love your product. I probably do too. But advisors just don’t.
I understand how you feel. It’s frustrating for a vendor who works day and night to stay on the cutting edge of technology to realize advisors aren’t interested. When I worked as the right-hand person for owners of advisor firms, I was the one coming back from conferences excited about something new and cool. And the advisor would say, “Why should I care?”
Are you an advisor? A vendor? Either way, I think you’ll be interested in the new weekly FiComm blog we’re launching today. We will be covering all things communications including messaging, public relations, content marketing, and creative. My posts will be about advisors and marketing—and they’ll have an unusual angle.