Live from Inbound17
If you own a business, you know that you should invest in marketing. That’s how growth happens. But unless you’re a marketer, chances are that the intricacies of different marketing methodologies are not very interesting to you. If I had a penny for every time I’ve seen someone’s eyes glaze over when I explain the inherent benefits of CPI versus CPC and the suggested value attributions for each… you get the idea.
That’s part of my challenge as a digital marketer: taking the numbers and turning it into something that non-marketers care about. So, when I say “Inbound17,” that may mean nothing to you. Allow me to explain: it’s a conference where digital marketing specialists get to discuss the changes they’re seeing and the challenges that they are facing to figure out how we’re going to adjust our methodologies for a better solution.
And it’s happening right now. The question now is: how do your current marketing efforts stack up? Is your strategy as efficient as it can be, or is it becoming outdated in the rapidly changing world of marketing? That’s what FiComm is here to find out.
This year, our team was invited to attend a preview day for Inbound17 where we got a first-hand look at what we can expect for the rest of the week. These are the trends we’ve noted during our preview and are excited to explore during the week.