Will Friedman is a Communications Consultant with FiComm Partners, based in New York. He is passionate about helping businesses develop unique brand voices so that they can stand out amongst the competition. Will’s professional experience includes roles in public relations, journalism, and advertising. He is a firm believer in the interconnectedness of these disciplines, with each media channel being an important part of an overall communications plan.
Prior to FiComm Partners, Will worked for Initiative, part of the Interpublic Group. Here he worked with the digital advertising sales team that serviced MillerCoors. His team was directly responsible for Miller Lite’s annual digital marketing spend, and the overall success of the multi-million dollar initiatives.
Will earned his B.A. in Broadcast Journalism from the University of Maryland’s prestigious Philip Merrill College of Journalism. During his time there, he covered stories both on campus and in the local Washington D.C. community. He also interned at Voice of America, an American news outlet providing accurate information to countries that would otherwise not have access.