Jason Lahita, MBA

Chief Brand Officer
& Co-Founder

Jason began his career in finance in the RIA community, alongside an entrepreneur named Joe Duran, as the first employee of a national RIA called United Capital Financial Advisers.  As United Capital’s Marketing Manager, Jason got his first taste for financial PR, securing Joe on the cover of Financial Advisor magazine, as well as coverage of the company and its advisers across numerous other financial media outlets.  In addition to representing the corporate brand nationwide and establishing clear and consistent messaging, Jason also worked with the regional RIAs that United Capital acquired, raising their media profiles and highlighting their financial expertise.

Following United Capital, Jason joined an international financial PR agency, to establish and lead their Los Angeles office. Upon introducing them to the independent RIA universe, he built a low-cost high-value PR program specifically for the financial advisor market.  While in the early stage of his time at the agency, Jason completed his MBA at UC Irvine’s Paul Merage School of Business, with a Marketing focus.

Jason left the agency in 2012 to launch FiComm Partners and focus 100% on the RIA space. He was soon joined by business partner Megan Carpenter, as they merged their businesses.   He has established relationships with journalists from the NY Times, Wall Street Journal, Barron’s, CNBC, FOX Business, Forbes, Thomson Reuters, Financial Planning, Investment News, RIABiz.com, REP, ThinkAdvisor and Financial Advisor Magazine, to name just a few.

jason.lahita@ficommpartners.com                     (310) 593-4222