You’ve read my other posts (Part I and Part II). And you’re finally ready to talk to a marketing or PR agency. Or are you? I’m amazed how many prospects contact an agency without any advance preparation whatsoever. It’s not just that they don’t know what services the agency offers. The real issue is, they can’t even…
Have you ever wondered, “Do I really need a Marketing or PR agency? Can’t I just do everything myself?” If so, this posts—and the next four that follow—are for you. Last week, I was on a call with an advisor who asked me those exact questions about working with a PR agency. He told me,…