Or How to Bring Life to Your Story with Videos and Animation To round out our discussion about content marketing, I promised to show you some real-world examples—ideas that might inspire you to create awesome, shareable, unique content of your own. Let’s start with videos and animation. First, take a look at some short animated…

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As I said in an earlier post: when you sell to advisors, you have to be authentic to your own product. If you’re not, you’ll eventually be exposed as a fake. It’s inevitable. Still, people keep trying to fake it anyway. Think of all the vendors who position themselves as “partners” or brag about their…

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