On February 23, 2017—a year ago, almost to the day—I wrote a post urging advisors to get ready for an upcoming stock market correction. Were you ready for what happened last week? Did you have a crisis communications plan in place? Did your clients all receive a reassuring call or email? Was everyone in the…

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As I mentioned last time, most advisors start their annual marketing planning meeting by reviewing their progress against the firm’s business plan. I can’t think of a worse place to start. Never Mix Business (Plans) With Pleasure Obviously, you need to benchmark yourself. Figure out if you’re hitting your targets. Understand whether you’re spending your…

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Last time, I told you about the crazy way we run annual planning meetings at FiComm. Now I want you to understand the method behind our madness. I’ve broken down some of the basic principles behind our planning approach into a few simple, easy-to-follow ideas. Try implementing some of these practical tips, and see if…

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The year is almost over. That means it’s time to write your annual marketing plan. (You do have a plan, right? I hope you aren’t spending money without one!) The next few posts are going to show you how to create a plan that gets results—and have fun doing it. Let’s face it. Most of…

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I’ve been writing about Penton’s WealthManagement.com for a few weeks. There’s one final data point you might find interesting.Sixty percent of service providers don’t personalize their marketing to advisors. To refresh your memory, half of these companies employ full-time staff dedicated to delivering marketing support to advisors. Over 70% say that value-added services are “core”…

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Last time, I may have given a few people a heart attack. As I mentioned, according to The Penton’s WealthManagement.com surveys, companies that provide value-added marketing support to advisors are wasting millions of dollars. Because they’re providing elaborate educational platforms and practice management programs that 75% of advisors don’t even use. This week, I want…

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I’ve been talking about the Penton’s WealthManagement.com surveys of advisors and their service providers. If you’re a vendor who provides value-added marketing services to advisors—or if you’re an advisor who uses those services—here’s some data you definitely need to see. Let’s start with questions from the survey of service providers.